Feeling lost in the galaxy of digital campaigns that simply fail to strike? Saphyroo lights up on center stage as a business game changer in search of finite returns. The very first click tells you that the approach of Saphyroo is catchy as it adjusts itself to your needs. It is akin to a tailor who takes two measurements and then only one cut but this is faster and unlikely to poke your finger.

Saphyroo does not utilize the spaghetti-to-the-wall approach, but rather works on granular targeting. Visualize digital campaigns sniping, rather than spraying. Suppose you make hand poured candles, and you sell them to cat lovers in Portland. Saphyroo will not spend a penny by pursuing goldfish owners or other people living on the opposite end of the world.

So what really sets people talking? This information does not become dusty. The fact that this is real time reporting entails that you are not waiting till the next quarter to tweak and twist your campaign strategy. It is your marketing money GPS you no longer have to use paper maps to get to where you want to go and end up in the ditch. When something is not functional, you will be aware of it before the harm is done.

Personality count, as well. The popularity of customized campaigns by Saphyroo allows them to go across channels like paid search, roll seamlessly into the social networks, and sometimes even twenty-slide into an email inbox. Quick change comes as a coach might make a play in a close game. Nothing is stationary. Every marketing tool breathes, adapts and changes, often within 12 hours.

They do not even have a locked recipe as the secret sauce. You know precisely what is catching: what copy is catching, what audiences are responding to, what copy is catching tongues. This openness is priceless and it implies that your comments are not going in one ear and coming out the other.